Pole Marketing!

Honestly, I couldn't find out exactly what this fine example of ambient marketing was trying to publicize - I'll just presume it's a night club and go on.

As the name suggest, an ambient marketing operation is a campaign that uses already existing ordinary infrastructures and interwines them with something unexpected to convey a message.

The ordinary object is immediately noticed since it's in a completely different contest - the best ambient marketing campaigns (like this one, even if I have no idea what it's promoting) also try to be coherent with the ambient to create a sort of "fourth wall" effect!