Here's a funny campaign that shows a series of sexy pin up in tipical calendar poses - the difference between this and the rest of the calendars is that these are real, actual x-rays photos of the girls!
This campaign is meant to promote Eizo's x-rays machinery, and with a clever media seeding strategy (made possibile by the mild AND kinky nature of the images) it obtained a great coverage on the web - last week it was very, very frequent to open a blog or a newspaper website and find some skeleton in a dirty pose...everything with costs close to zero for Eizo.
Tuesday, June 22, 2010
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