A gross (but well realized) campaign, with a strong graphical content that's an effective way of catching the eye and vehiculate the AIDS prevention message
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
No comments:
Post a Comment