Get you butt seen (for a good cause)

A clever take of the old sex clichè (or, sometimes, prank) of the naked butt on the photocopy machine...but this time you won't do it during some kind of extreme office romance - it's actually for a good cause, cancer awareness

The campaign is meant to spread colorectum cancer awareness, so that as many men and women as possible learn about the risks - the campaign is structured to be high on engagement, since it actually requires you to take a photo of your naked butt and post it on the website of the initiative (or send it to a friend) - is this the dawn of web 3.0? :)

The level of multimedia integration of the campaign is impressive: other than sending the mail (which automatically comes with medical information), it's also possibile to automatically post it on your facebook wall...and that's not all -  you can also download a version of your "other" face to use on your facebook profile picture!