Sometimes, the difference between soft core porn and clever sexy advertising is very, very thin - and more than often, it has to be so, if an AD wants to be remembered by the consumer
Yet another "fruit" campaign, in which a poor (?) cucumber runs away from a life of slavery, lived by millions of other vegetables - at the end of the advertising the audience is told that they can do their part to help...by going to Sara's Secret Sexy Shop.
A fresh take on the classic "MY HUSBAND!!!!" situation - weird advertising (publicizing a sex ring) that incites men to win their women back from an unusal adversary!
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.