Here's a cool  campaign from the market's best, Durex - a dedicated website, with all the expected social media integration, for those who want to partecipate in an artistic contest...to design the new durex box

The aims of the iniative are many: engagement, trough an explicit call to action and the social media; making the brand positioning even "younger" than it currently is; a bit of buzz and awareness on the web (the famous 15 minutes of celebrity) 

Participants and visitors as well are asked to vote, share and, potentially, win something concrete along with some recognition - in conclusion, a curious marketing mix made of social media, contests, merchandising that's sure to work...because, who wouldn't want to "see you design in bedrooms worldwide"? 

Be the lover of YOUR wife

The (maybe too subtle) message of these ads is to spice things up in your sex life...otherwise you'll be cheating yourself, as these images literally represent

The message is used to promote, of course, a condom/sex toys brand: normally for these products the advertising is much more flashy and direct, but hopefully the "twin" concept of the images will be enough to catch the viewers' eye!

It rarely goes like this - MTV condom awareness

Funny old-style condom awareness advertising - a sequence of improbable situations presented as an old comic book is the pretext to remind the young audience of MTV that sex is never an accident...so it's better to remember having condoms close!

Condom ADs - a different approach

Here are some fine example of a lateral way of thinking for what concerns the communication of a condom's feature.
 
Why saying that they are extra long, when you can just show an articulated baloon animal made of just one condom?

Why losing time and space to speak about the "minimal" thickness of these condoms when you can have just a "minimalistic" visual campaign?

In conclusion, sometimes is more original and effective to show something than to say it, if you can manage to do it in an unexpected\unused way

Long (too long) pleasure

The message in these funny pieces of advertising is simple: you'll last so long that you'll eventually get bored...and then it's up to you to find a way to pass the time!

This is one of the most used way to promote long lasting condoms - other funny examples of the "exaggeration" trope can be found here!

Interactive sex experience (with a social flavour)

As often shown here on sex-marketing, the basic approach for sexually transitted diseases awareness campaigns is to scare the viewer with strong images - this campaign is more intelligent and innovative than that - it's an interactive story narrated through videos with multiple choices at the end.

Everything starts at a shop: will you buy condoms or won't you? Starting from this decision, you will live the night through the eyes of our protagonist, up yo the fated sex encounter...this is the starting point, try it!

Don't take the condom fairy for granted

Even the extreme stupidity can be a positioning strategy...and in the new marketing natural-habitat (word of mouth, viral videos), it can actually be a good positioning strategy, if a company wants to stand among the rest of the condom brands - meet the Condom Fairy! (courtesy of Skin Condoms)

Get there later - Control commercial

Nice webAd for the NON-STOP Control's condoms: the video, full of actors and production value, it's structured to both get the viewer attention quickly (the explicit sex scene at the beginning) and to instill curiosity ("why the orchestra scenes?"), so that the vision actually continues until the end.



...because then, there's the stroke of genious of the gran finale, where the two stories tie together in a funny and unexpected way - the crescendo of both scenes and the coherence of the "story"' with the condom actual name guarantee memorability in the consumer mind

Best condom Commercial EVER

It's a bit old by now, but here it is - the line that separates a joke from a viral is crossed once more....and the word-of-mouth does the rest!

...and in the meantime, summer passes by...

The meaning and payoff of this clever piece of Advertising for Hansaplast condoms it's not immediate...and it's probably made it this way on pourpose.

I won't spoil it, I'll just praise the creative mind behind it for being able to create something that will actually keep a person looking at it for some time!

LONG pleasure condoms

Argentinian condom AD - "What's that??"

Nothing much to say - just another funny viral-wannabe for an Argentinian brand of condoms (skin2skin) - rest assured...there's no need to understand what they say to get what's going on

Protege-vouz - cool graffiti campaign for AIDS awareness

Nothing much to say about this internet-famed short video - it's of the ideal lenght, ideal naughtyness/cleanliness ratio and with high production values. It practically screams "share" on something like 200.000 facebook walls - a nice, and most of all, succesfull, example of viral video!

Now that's an angry penis

"Too drunk to remember a condom last night. Too sober to forget it today"

Visually engaging piece of social ADv, clearly targeted to a young audience. Not very original...but odd enough to find a place on this blog.

Cool illustrations for Adam Extra Long Condoms

 

Funny pictures used to promote Adam's extra long condoms...in which the product doesn't even need to appear