Living billboard - Man up!

Another cool example of animated billboard - if a man is supposed to be A MAN, what better way to express this than showing the difference in chest hair?

Chill is actually a coffee brand, who spoofs the perfume-guy stereotipe with a billboard that shows a guy with and withour chest hair, with the payoff "MAN UP"

This kind of humorous and well realized animation, placed on an otherwise banal media stereotype is a guaranteed attention getter, but that's not all: by starting from a "safe" spot, this campaigns fully embraces the first principle of unconventional marketing, taking the customer by surprise when his defences ave been lowered by something familiar - kudos, Chill!

What is "sexy"?

Advertising is often subject of controversy and, sometimes, censorship: in these examples for some of us it's not even evident what's been censored...but something definitely has been - take a look at these shots of Gisele Bundchen:

There isn't anything that in the anglo-european culture would be considered obscene here: no exposed skin, no nipples, no genitals...but still in many eastern countries these pictures had been censored - if you look closely you might see that the shoulders and exposed cleavage have been digitally covered.

Electric Lingerie

Cool billboard created in Berlin for Blush lingerie: jump-start car wires have been used to recreate the silhouette of a sexy lady, as to convey in an original way the message "restart your engine"!

As usual in modern advertising campaign, the media approach passes also through youtube - whetere it's tiwtter, facebook or whatever, these days a multichannel strategy is a must for advertising

AXE vs OLD SPICE

Both AXE and Old Spice position themselves as a "brand for real man": the first has been doing it for years with slightly sexist (and for this, memorable) ADs, the second is the brand that best represent the internet potential for Marketing.

The following AD may not be "sexy" but it's fun to see were this little war might lead to - and if you don't understand it, just take a look at the original!