Old Spice - the sequel!

The first "Old Spice" spot was an incredible viral success all over the web when it came out a few months ago - more than 10 MILLIONS views excluding those that come from the shared video on Facebook and such.

The video appeals to a wide audience, by presenting to the women the stallion of their dreams (a collection of manly and sexy sthereotypes) and by teasing the men to try harder to look (and smell!) like him.

If somebody out there never saw the first commercial, sex-marketing is here for you with this masterpiece

But Old Spice knows far too well the importance of sequels or the episodic nature of viral video in general, and during the currently ongoing Cannes Lions International Advertising Festival, the second video was shown in front of a large (and perfectly in-target) audience - here it is!

Thanks to the enormous presence of bloggers and advertiser at the festival, the video is currently being posted literally all over the web on marketing websites - it probably won't be long until the previous view record will be brocken