Funny viral starring model\actress Jessica Jane Clement and a clueless idiot - even if it gets predictable in the end, the episodic nature of this online piece of advertising (his video contains all the sketches aggregated) is perfectly compatibile with the viral strategy: you see the first, you see the others in the "related" column on youtube, you get curious, you sign up at the channel, you wait for the next one...and so on!
By the way, if after all of this you were wondering "and what does this product has to do with all of this", this is the supposed answer:
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