Showing posts with label interactive. Show all posts
Showing posts with label interactive. Show all posts
Sunday, April 28, 2013
Sex Mktg Archives - Invisibile AD
Lynx pursues brand awareness by...hiding his ADs in plain sight - it might seem a paradox, but as the video shows, a bunch of people looking at "nothing" can generat definitely more buzz than a couple of persons looking at a billboard!
Sunday, January 9, 2011
A different kind of wallpaper
The portuguese AXE website is currently experimenting a new way to keep their homepage's visitors engaged and to actively incite them to explore it - the latter being definitely not an easy task in our times.
The wallpaper is made (in flash) to lool like a beautiful woman - all the content is spread (almost hidden, actually) troughout the page, on various spot of the body.
The interesting part of this original website is that the wallpaper is a 1:1 photo of the model: no matter where you reach the page from, no matter how big or small your screen is, you're looking at a real life size model...that's why you have to navigate actively the page if you want to expose her from head to toes!
The peculiarity of this initiative, and the navigation related engagement, both assure that a given visitor spends more time on the website, with the ovious advantages related to the AXE brand awareness (and with limitless buzz possibilities)
The interesting part of this original website is that the wallpaper is a 1:1 photo of the model: no matter where you reach the page from, no matter how big or small your screen is, you're looking at a real life size model...that's why you have to navigate actively the page if you want to expose her from head to toes!
The peculiarity of this initiative, and the navigation related engagement, both assure that a given visitor spends more time on the website, with the ovious advantages related to the AXE brand awareness (and with limitless buzz possibilities)
Sunday, December 12, 2010
Sperm donation - invasive campaign!
Here's an intrusive way of generating engagement to the readers of a magazine - introducing...the "Don't waste your sperm" campaign!
Just ofr once, the monthly issue of the men oriented magazine FHM was sent with two particular pages...in an effort to get the attention of the reader, the magazine had in fact "hidden them", since the 2 pages were literally glued together.
Upon finding these two pages like this, the reader gets curios and opens them...only to find an invitation of using in a better way (...than a magazine full of women) their sperm: donating it in a fertility clinic!
It's probably not necessary to explain why this specific campaign was realized with the "glued together" pages - compliments to this funny, clever and coherent marketing idea (even if it's...a bit disgusting)!
Just ofr once, the monthly issue of the men oriented magazine FHM was sent with two particular pages...in an effort to get the attention of the reader, the magazine had in fact "hidden them", since the 2 pages were literally glued together.
Upon finding these two pages like this, the reader gets curios and opens them...only to find an invitation of using in a better way (...than a magazine full of women) their sperm: donating it in a fertility clinic!
It's probably not necessary to explain why this specific campaign was realized with the "glued together" pages - compliments to this funny, clever and coherent marketing idea (even if it's...a bit disgusting)!
Sunday, November 21, 2010
Interactive sex experience (with a social flavour)
As often shown here on sex-marketing, the basic approach for sexually transitted diseases awareness campaigns is to scare the viewer with strong images - this campaign is more intelligent and innovative than that - it's an interactive story narrated through videos with multiple choices at the end.
Everything starts at a shop: will you buy condoms or won't you? Starting from this decision, you will live the night through the eyes of our protagonist, up yo the fated sex encounter...this is the starting point, try it!
Friday, November 5, 2010
Build your AD!
A provocative, inventive and interactive piece of self advertising from the agency McCann Erickson – the message is simple: you may think that every publicity can be succesfull with the right mix of animals, babies and….sex.
Click here and find it out by yourself: create your own piece of advertising with a few clicks, by choosing the % of animals, babies and sex…and you’ll understand why it may be better to ask a professional do your AD campaign!
Pictured above: even 100% of sex won’t work. 33% each is the best...go try it out
Tuesday, June 1, 2010
Online streaptise (by Chanel and Eres)
An experimental and very interesting idea for a co-brand campaign created by Chanel and Eres - on the page realized for this piece of interactive advertising, it's possibile to undress the beautiful Emily Di Donato (of Victoria's Secret fame) with just a couple of clicks - by doing so, both Chanel's dresses and Eres underwear are exposed to the audience with one shot!
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