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Showing posts with label assvertising. Show all posts
Showing posts with label assvertising. Show all posts
Sunday, April 28, 2013
Sex mktg archives - sex where you don't expect to
Why using a common billboard to show up your sexy-ladies-based-product, when the male body has plenty of surfaces to do the same?
Sunday, February 26, 2012
Nut-cracker girl
"A woman may go to the gym to get a fit ass - a good gym can help you to do so".
There are many, many ways to convey this simple message in a simple and efficent manner, but Orange Fitness chose the hard way...and went with this not-so-tasteful Ad instead
Saturday, August 20, 2011
QR Codes: sport and lingerie
QR codes are probably some of the most overrated marketing tools: until now, the lack of a real spread of QR reader has stopped this cool idea from actually....working.
They are useful as attention-getter, but the actual (economic) payback is yet to be verified (even if they've been used for years).
Still, every now and then, the QR codes are used in an interesting way - this means that they're not simple "links" to more informations, but are actually somehow "embedded" in a message, or particularly coherent with the environment.
A couple of examples:
Victoria's Secret: here the QR codes are used to "censor" the naked bodies of Victoria's Secret models, and the reader can actually provide the full image (even though the lingerie shows up!)
Betfair: the betting website had a deal with a duo of professional beach volleyball players, to have the QR code appear on their back - a mix of QR code advertising and ass-vertising, which might actually work due to the fact that during a sport event, people are already receptive and, probably. doing photos: the set up is definitely positive for a QR campaign in public events
Even with these creative ideas, the success of QR codes in the end will be linked more to the diffusion of the technology (I'm thinking about a default integration in the smartphones' camera) and of the internet access...from everywhere, for everybody. Will they survive untile then?
They are useful as attention-getter, but the actual (economic) payback is yet to be verified (even if they've been used for years).
Still, every now and then, the QR codes are used in an interesting way - this means that they're not simple "links" to more informations, but are actually somehow "embedded" in a message, or particularly coherent with the environment.
A couple of examples:
Victoria's Secret: here the QR codes are used to "censor" the naked bodies of Victoria's Secret models, and the reader can actually provide the full image (even though the lingerie shows up!)
Betfair: the betting website had a deal with a duo of professional beach volleyball players, to have the QR code appear on their back - a mix of QR code advertising and ass-vertising, which might actually work due to the fact that during a sport event, people are already receptive and, probably. doing photos: the set up is definitely positive for a QR campaign in public events
Even with these creative ideas, the success of QR codes in the end will be linked more to the diffusion of the technology (I'm thinking about a default integration in the smartphones' camera) and of the internet access...from everywhere, for everybody. Will they survive untile then?
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