An incredible viral realized by Axe, that for once drops its "macho-fatale" positioning strategy in exchange for a video that shows that sometimes, you can miss not one, not two but TEN sexy, almost naked girls covered in paint!
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
No comments:
Post a Comment