A different kind of wallpaper

The portuguese AXE website is currently experimenting a new way to keep their homepage's visitors engaged and to actively incite them to explore it - the latter being definitely not an easy task in our times.

The wallpaper is made (in flash) to lool like a beautiful woman - all the content is spread (almost hidden, actually) troughout the page, on various spot of the body.

The interesting part of this original website is that the wallpaper is a 1:1 photo of the model: no matter where you reach the page from, no matter how big or small your screen is, you're looking at a real life size model...that's why you have to navigate actively the page if you want to expose her from head to toes!

 http://www.axe.pt

The peculiarity of this initiative, and the navigation related engagement, both assure that a given visitor spends more time on the website, with the ovious advantages related to the AXE brand awareness (and with limitless buzz possibilities)

Donate your clothes...right now!

Very clever initiative for a social campaign meant to remind the importance of donating some of your stuff (like, ALL the clothes you're wearing) to people who are more in need of them.

The creative minds behind this campaign asked themeselves: where can we find people who are willing to donate their clothes? The answer was clear: a nude beach!

Click on the picture for the large version with all the details

An entire beach was converted in a space reserved for everybody who wanted to take of all of their clothes and give them away on the spot - a nice engagement experiment that with the right media seeding strategy will probably get all the attentiont it deserves...the buzz (at least from its daring participants!), it's almost guaranteed.