Monday, June 7, 2010
Marc Jacobs, master of sublety
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If the image wasn't explicit enough, you may be interested to know that the name of the fragrance promoted is "BANG" (for the pure of heart, it's slang for "FUCK"). Yes, this is also sex marketing.
About Sex Marketing
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy.
And, obviously...to sell.
Enjoy!
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy.
And, obviously...to sell.
Enjoy!
baloscio@hotmail.com
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