Online streaptise (by Chanel and Eres)

An experimental and very interesting idea for a co-brand campaign created by Chanel and Eres - on the page realized for this piece of interactive advertising, it's possibile to undress the beautiful Emily Di Donato (of Victoria's Secret fame) with just a couple of clicks - by doing so, both Chanel's dresses and Eres underwear are exposed to the audience with one shot!

http://www.eresparis.com/co-branding/popup.html