Tuesday, June 22, 2010

That was VERY stimulant - Durex Play O

Interesting ambient marketing campaign from the master of sex-related advertising: Durex!
At last year S-EXPO (a fair with a quite explicit theme) when every brand used the same old tired formula of conventional stands and image girls to promote their new products, Durex chose to create an original installation: a bedroom that was totally destroyed after someone had sex in there using Durex Play-O, a stimulant gel.

The results?
Behold the power of the female orgasm!
www.tips-fb.com

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