Touch over the internet - Durex Fundawear

It was predicted back in 1993 in the movie "Demolition Man" (where it was also predicted with a good 20 years of advance the political career of Schwarzenegger, btw), but finally humanity caught up with its own imagination

Future!

Durex is actively working on an app and (hardware) technology that synchronizes two cellphones ("his" and "hers") with each others underwear - a touch on the screen is transmitted in real time with a stimulus to the partner's lingerie, taking the "phone sex" concept to a whole new level!

The initiative is obviously supported by the expected behind the scenes video, basic advertising and everything we may need (a dedicated channel on youtube, a deep dive on the technology used, etc).

                            http://www.durexperiment.com.au

The buzz is here already (the news got full media coverage), but what's interesting is that this kind of app may not be relegated only to a pure show off or marketing stunt from Durex, it really has the potential to at least pick the curiosity of more than one potential customer: be it because is fun, or because...it works!

As a bonus feature, the "original" virtual sex moment in pop culture, starring Sylvester Stallone and Sandra Bullock...enjoy!

Not that kind of show

Intriguing piece of advertising used in the past months to promote the new season of "True Blood" - after a couple of seasons the show already had a clear positioning, something like "that series with the vampires having sex"...when the PRIME communication team looked for a way to express both concept (sex and vampires)...that's the result

Not very clever, but eye-catching!

Be the lover of YOUR wife

The (maybe too subtle) message of these ads is to spice things up in your sex life...otherwise you'll be cheating yourself, as these images literally represent

The message is used to promote, of course, a condom/sex toys brand: normally for these products the advertising is much more flashy and direct, but hopefully the "twin" concept of the images will be enough to catch the viewers' eye!

Sex is a game

Nice piece of visual advertising which fuses together two far-yet-close aspects of sex: playing and kamasutra (and its somehow classic draw style)

 

The payoff is: "Let your fantasies go out to play" - Erotika (sexy shop)

Basically what we have here is a sorta of "visual play on word" of the expression "sex toys"!