Not that kind of show

Intriguing piece of advertising used in the past months to promote the new season of "True Blood" - after a couple of seasons the show already had a clear positioning, something like "that series with the vampires having sex"...when the PRIME communication team looked for a way to express both concept (sex and vampires)...that's the result

Not very clever, but eye-catching!

Some kinky ads for appareal brands

Sometimes, you just don't have a particulary good idea for your ad campaign, but you perfectly know that a bit of sex here and there can't hurt...and it will catch the attention of the viewer.

These ads are not really inventive but they have that minimum of controversy in them that will at least guarantee a bit of spotlight here on sex-marketing

Awesome Rags - another Kamasutra spoof

American Appareal - a bit more explicit, and at least the product is perfectly visible

Sexy animals for a juice

An advertising campaign can be kinky but coherent with the message\product...other times, it can be VERY kinky and still not having anything in common with the message\product!

Otherwise, how can this can be explained? Surely the payoff "DISCOVER AFRICA'S SPICIEST SECRETS" might not be a sufficient reason...at least, brand awareness (in either a good or a bad way), should be ensured

Conventional advertising

There's nothing unconventional about these ADs, apart from being examples of the thousands of non-imaginative and conventional publicity that I have to skip while looking for interesting materials - they surely don't deserve an exclusive article...but they can be here all together at last.

Here are some fine examples of WRONG sex marketing!

Lack of creativity

This is sad: while the Durex ADs have become the reference for all kind of marketing strategy (be it ambient, controversy, viral, literally everything) with their inventive and funny approach to an otherwise risky product...Trojan gives us this: a rollercoaster that says "Orgasm".

"Just put a naked woman in it"

Almost every brand did this at least once - it's far too easy to just put a beautiful\naked girl in a sexual contest to gain attention. Does it work? Yes. Is it funny or inventive? No.
(In this case, the brand is a beauty saloon - payoff, "love what you see")

Poorly realized

Even Durex can get it wrong - if one of your AD is on youtube, even if it's one of the oldest viral-attempt ever, you have to make it look like there are actually some production value behind - unless you want to use the fake amateur video stratagy...but this doesn't seem to be the case. Still, this video is funny and viral-wannabe, but also an example of the fact that ideas sometimes are not enough.