The "va va voom" button!

The competitive environment of the automotive segment calls for extreme measures in terms of advertising: since it's not always possible to compete on a technical\quality level, the communication mostly revolves around sending an emotional message instead of a purely rational one

A nice example of this choice taken to the extreme is the following video for Renault Clio, where the subtlety of the "emotional" message is discarded in favour of a more explicit "va-va-voom" to demonstrate...well, basically nothing other than "va-va-voom", which can be translated to "generic emotional message"

Still, the complete absence of anything resembling rational value and the whole spectacle created for the AD (being it true or not) grants it a place on the blog

One last tidbit of info: As always in this pseudo-viral videos, the choice of the exact preview frame, is NEVER casual...

...as you can see by the second video, aimed to a different audience but a similar frame!

AXE Strip Toilette

"El dia del novio" is the equivalent of the European and American "St. Valentines Day", where couples celebrates...being a couple, usually by going our for dinner to start up the night.

But this hilarious campaign thinks differently: it thinks that "el dia del novio" is the one day in which you realize you want to be with ALL women: so what can AXE do for you?

THIS.

Controversial. Fun. Potentially viral. This campaign has it all, even if the guys who took part in it are probably now wandering the earth alone, but still...best event marketing campaign ever, well done AXE! 

Pedal 4 the strip

Here's a video for a campaign that cleverly mixes sex, fitness and live engagement - a technological yet simple installation in the center of a french plaza invited womens to pedal on some cyclettes: the more they used them, the more a led animation on a palace would go on...see for yourself what the animation was!



The initiative was a success: loads of curios bystanders stopped there to see what was happening, and many more had a chance to see this on the internet once it went viral - the brand was not only highly exposed, but also associated with a funny campaign with an "wellness" message hidden in plain sight!

Don't let him strip

A fine example of advertising...for an advertising space! Structured as a teaser with an episodic nature, the campaign is a sequence of images changed during the course of a month, featuring a not-so-fit male stripper who is...quite menacing

Aubade lingerie - public fantasy

A new take of the already unconventioal "teasing" marketing strategy - a genious agency broght everyman fantasy into the streets of Paris with a perfect mixture of ambient marketing (using the "world" as a media) and OutOfPlace marketing (temporary and unexpected installations).

4 times a day, from a crowded shopping street, it's possible to admire a young lady silhouette dancing and teasing the strangers from behind the curtains - but what for?



...obviously, to gain low cost attention (and media exposure)...until the time when the curtains are pulled and the website is revealed, in front of an entertained crowd - word of mouth and buzz are sure to follow!

Pole Marketing!

Honestly, I couldn't find out exactly what this fine example of ambient marketing was trying to publicize - I'll just presume it's a night club and go on.

As the name suggest, an ambient marketing operation is a campaign that uses already existing ordinary infrastructures and interwines them with something unexpected to convey a message.

The ordinary object is immediately noticed since it's in a completely different contest - the best ambient marketing campaigns (like this one, even if I have no idea what it's promoting) also try to be coherent with the ambient to create a sort of "fourth wall" effect!

Online streaptise (by Chanel and Eres)

An experimental and very interesting idea for a co-brand campaign created by Chanel and Eres - on the page realized for this piece of interactive advertising, it's possibile to undress the beautiful Emily Di Donato (of Victoria's Secret fame) with just a couple of clicks - by doing so, both Chanel's dresses and Eres underwear are exposed to the audience with one shot!

http://www.eresparis.com/co-branding/popup.html