Lynx Augmented Reality - angels crashing!

Augmented reality @ Victoria Station (London)!

The term augmented reality is used for those audio-video campaign in which the real world is translated in a virtual one on-screen...sometimes, as in this occasion, by taking the bystanders into it!



The campaign is a sequel of the "angel crashing" campaign already presented here on sex-marketing...but more than a simple video, this is an initiative that's sure to make the people look and most importantly...talk!

A different kind of wallpaper

The portuguese AXE website is currently experimenting a new way to keep their homepage's visitors engaged and to actively incite them to explore it - the latter being definitely not an easy task in our times.

The wallpaper is made (in flash) to lool like a beautiful woman - all the content is spread (almost hidden, actually) troughout the page, on various spot of the body.

The interesting part of this original website is that the wallpaper is a 1:1 photo of the model: no matter where you reach the page from, no matter how big or small your screen is, you're looking at a real life size model...that's why you have to navigate actively the page if you want to expose her from head to toes!

 http://www.axe.pt

The peculiarity of this initiative, and the navigation related engagement, both assure that a given visitor spends more time on the website, with the ovious advantages related to the AXE brand awareness (and with limitless buzz possibilities)

AXE: keeping in line with the current positioning

A quick search on youtube for "AXE" (or Lynx) products will inevitably lead to a world of macho-man positioned ADs, which in their own way have become a sort of "cult" during the years.

This is the last installment, set in a pseudo-italian-stereotypical city:



The brand must be praised for its "integrity" during the years or what regards the message given, which in the last decade helped creating a neverending buzz everytime a new AD came out and hordes of imitators!

Sperm donation - invasive campaign!

Here's an intrusive way of generating engagement to the readers of a magazine - introducing...the "Don't waste your sperm" campaign!

Just ofr once, the monthly issue of the men oriented magazine FHM was sent with two particular pages...in an effort to get the attention of the reader, the magazine had in fact "hidden them", since the 2 pages were literally glued together.

Upon finding these two pages like this, the reader gets curios and opens them...only to find an invitation of using in a better way (...than a magazine full of women) their sperm: donating it in a fertility clinic!

It's probably not necessary to explain why this specific campaign was realized with the "glued together" pages - compliments to this funny, clever and coherent marketing idea (even if it's...a bit disgusting)!

Aubade lingerie - public fantasy

A new take of the already unconventioal "teasing" marketing strategy - a genious agency broght everyman fantasy into the streets of Paris with a perfect mixture of ambient marketing (using the "world" as a media) and OutOfPlace marketing (temporary and unexpected installations).

4 times a day, from a crowded shopping street, it's possible to admire a young lady silhouette dancing and teasing the strangers from behind the curtains - but what for?



...obviously, to gain low cost attention (and media exposure)...until the time when the curtains are pulled and the website is revealed, in front of an entertained crowd - word of mouth and buzz are sure to follow!

You won't believe this AD actually exist

The following video is a very brave AD that takes the buzz marketing approach to the extreme: if this actually works out (and it looks like it will...almost 2 millions views on Youtube), this will be the proof that nothing is too idiotic and too risky for the internet



The play on word is so stupid and gross that it may have ruined the success of the video, but this issue was cleverly balanced by the high production value of the video itself and the constant exposure of the AXE logo that reminds the viewer that this is an actual publicity!

Get Naked, Get Clothes

Desigual, a spanish clothes brand, fuses different type of unconventional marketing strategies in one successfull event for the opening of two new shops!

The idea is simple: if you get to the shop in just your underwear, you can get out of it almost dressed, since desigual will give you two pieces of clothes of your choice!



Everything's here: buzz marketing (from the blogs to the spanish news, everybody talked about it); event marketing (it's almost a flash mob); viral marketing (everything was cleverly recorded and spread in the internet...also by the very same participants!).

The only problem is probably the not-so-low cost of the campaign, but the costs have been probably already been covered just by the increased visits to the shops made possible by the word of mouth of the dozens that participated!

Mattress for a man's best dreams

Original (or crazy?) positioning choice for a German mattress brand - the payoff ("The perfect dreams") is simple, easy to remember and basically perfect for the product...except for the fact that it's declined in a sexy-soccer-alchol clichè way that makes it perfectly fit for sex-marketing!

There's much to be discovered apart from the two ladies - the playstation near the TV, the fries on the table, the "Germany 5 - England 0" result on the TV, the "fat is fit" news on the newspaper...funny details that help this piece of advertising not taking itself too seriously!

Toy car? Toy calendar

A funny (and still unreleased) fake calendar made by Matchbox...which makes little toy cars. So...what better calendar for the little mechanics that plays with them?

Still...one can't help but to think that this is a little (!) off-target...but as usual, everything is fine for the sake of the buzz marketing, so even a "leaked" announcement for a fake children calendar gets the honor of being referred to as unconventional

Behold the power of alchool

Many people have known first hand the effects of alchol on their inhibitions - but not many alcool brand decide to position themselves as "that one drink that will make you have sex since you're drunk", because it's not exactly what you can call "politically correct".

...now, meet FLIRT VODKA!

A brand with a self explaining name that based its ALL campaign and positioning on the principles of controversy and buzz marketing - they did something as unusal as eyecatching (see the photos below), actually hoping that these will be noticed...it doens't care if itsfor the best or for the worst - kudos flrit vodka!

Donate your clothes...right now!

Very clever initiative for a social campaign meant to remind the importance of donating some of your stuff (like, ALL the clothes you're wearing) to people who are more in need of them.

The creative minds behind this campaign asked themeselves: where can we find people who are willing to donate their clothes? The answer was clear: a nude beach!

Click on the picture for the large version with all the details

An entire beach was converted in a space reserved for everybody who wanted to take of all of their clothes and give them away on the spot - a nice engagement experiment that with the right media seeding strategy will probably get all the attentiont it deserves...the buzz (at least from its daring participants!), it's almost guaranteed.

The true potential of social network for low budget business

This video is definitely one of the best examples of a genious use of the social network platoforms - there's so much to praise about this idea that I'll just leave the video for you to see

Viral marketing, social media marketing, buzz marketing, trend setting, multimedia integration, low costs...and sexy girls to draw the attention on this all.

This campaign's got everything - how long will it take for the brands to understand that facebook is something more than a parallel website, good only to create a static webpage?