The true potential of social network for low budget business

This video is definitely one of the best examples of a genious use of the social network platoforms - there's so much to praise about this idea that I'll just leave the video for you to see

Viral marketing, social media marketing, buzz marketing, trend setting, multimedia integration, low costs...and sexy girls to draw the attention on this all.

This campaign's got everything - how long will it take for the brands to understand that facebook is something more than a parallel website, good only to create a static webpage?