Get Naked, Get Clothes

Desigual, a spanish clothes brand, fuses different type of unconventional marketing strategies in one successfull event for the opening of two new shops!

The idea is simple: if you get to the shop in just your underwear, you can get out of it almost dressed, since desigual will give you two pieces of clothes of your choice!



Everything's here: buzz marketing (from the blogs to the spanish news, everybody talked about it); event marketing (it's almost a flash mob); viral marketing (everything was cleverly recorded and spread in the internet...also by the very same participants!).

The only problem is probably the not-so-low cost of the campaign, but the costs have been probably already been covered just by the increased visits to the shops made possible by the word of mouth of the dozens that participated!

You can't be any more naked than this

Here's a funny campaign that shows a series of sexy pin up in tipical calendar poses - the difference between this and the rest of the calendars is that these are real, actual x-rays photos of the girls!

This campaign is meant to promote Eizo's x-rays machinery, and with a clever media seeding strategy  (made possibile by the mild AND kinky nature of the images) it obtained a great coverage on the web - last week it was very, very frequent to open a blog or a newspaper website and find some skeleton in a dirty pose...everything with costs close to zero for Eizo.