The "va va voom" button!

The competitive environment of the automotive segment calls for extreme measures in terms of advertising: since it's not always possible to compete on a technical\quality level, the communication mostly revolves around sending an emotional message instead of a purely rational one

A nice example of this choice taken to the extreme is the following video for Renault Clio, where the subtlety of the "emotional" message is discarded in favour of a more explicit "va-va-voom" to demonstrate...well, basically nothing other than "va-va-voom", which can be translated to "generic emotional message"

Still, the complete absence of anything resembling rational value and the whole spectacle created for the AD (being it true or not) grants it a place on the blog

One last tidbit of info: As always in this pseudo-viral videos, the choice of the exact preview frame, is NEVER casual...

...as you can see by the second video, aimed to a different audience but a similar frame!

Epic Axe commercial

Another blog update, another stupid (but genius) Axe commercial - the setting, themes and payoff are almost the same as the other spots, but this one is particulary epic in its idiocy!

Nut-cracker girl

"A woman may go to the gym to get a fit ass - a good gym can help you to do so".

There are many, many ways to convey this simple message in a simple and efficent manner, but Orange Fitness chose the hard way...and went with this not-so-tasteful Ad instead

Welcome to Megan Fox Island

The title says it all - enjoy this crazy, already viral, brazilian video!



The only thing this video misses is the timing, since Megan Fox has fallen out of fandom radar since a couple of year....but that's probably the only reason why she agreed to take part in this masterpiece!

That's were men underwear come from

Here's one very sexy (and long) commercial showing a dream factory, where men's underwear are created by happy women in lingerie



It's certainly an usual (but extremely eye-catching) way of positioning the brand as a well-manufactured, comfortable product: why showing a man comfortable with his underwear if you can ensure that all the work before was just for that purpouse?

The over-the-top sexism is lowered (...a bit) with the plot twist at the end, but it's still easy to see how this can be seen as controversial...and therefore, talked about MUCH

Man are easily controlled - "CERTO"

This video campaign is one of the few examples of sexism as seen from the other side - the message is quite simple: your man can do whatever you want if you ask him in the right way...this being, dressing only in HOPE lingerie. And being Gisele Bundchen.

Is quite obvious why the campaign appeals to both males and females - the tone is funny, the testimonial is world famous, the brand is visible and the message is easily reminded!

Pedal 4 the strip

Here's a video for a campaign that cleverly mixes sex, fitness and live engagement - a technological yet simple installation in the center of a french plaza invited womens to pedal on some cyclettes: the more they used them, the more a led animation on a palace would go on...see for yourself what the animation was!



The initiative was a success: loads of curios bystanders stopped there to see what was happening, and many more had a chance to see this on the internet once it went viral - the brand was not only highly exposed, but also associated with a funny campaign with an "wellness" message hidden in plain sight!

Lyngerie...discount prices!

I really don't know if this video is marketing-genious or just so-bad-it's-funny. Usually the way to sell lingerie to girls (and catch the eye of the males) is to create classy piece of advertising, with beautiful women in a (mostly) refined environment.

But sometimes...you get this: basically, a (viral?) video which tries to sell bras and panties like they were used car!

Yet another cool AXE commercial

AXE (Lynx) and its over-sexist provides so much material for this blog that an AXE specific tag had to be included (try it) - here's another video that positions itself just like all the others, in an excellent example of continuity which is probably the only reason why the brand is allowed to do this over-the-top virals!

This AD is a lie

Stupid or genius? Probably both, certainly original: a quick and funny campaign for Blush underwear, that aims to draw attention to this youtube clip in a "cheaty" way.

In the youtube search engines results (and in all the marketing blog were this AD is exposed), the only image of the video shown is, as usually happen, the exact middle of the video, therefore showing this intriguing...and click-catching shot

The truth of the video is quite different, as you can see for yourself - it's a shame that the campaign message is so uninspired, since the eye-catching idea is so original

AXE: the end of the world is something to hope for

A new Ad for AXE (Lynx, in foreign markets), positioned as all the other AXE commercial, a communication strategy proved to be successfull for the last 10 years

Playing on the viral fad of the end of the world, AXE creates the AXE 2012...cleverly marketing it as "your last AXE": the rest of the ad is exactly what you expect from the brand - lots of beautiful women and a bit of (ironic) sexism

Water crysis solution

This video is so well made that it just begs to be seen: it's a fake social media campaign, in which AXE suggests that the water shortage problem in the world can be solved easily...



...the production values of the video are stellar: the french accent, the highly stilized icon graphic, the idiocy of the campaign, supported by actual numbers...well done!

Electric Lingerie

Cool billboard created in Berlin for Blush lingerie: jump-start car wires have been used to recreate the silhouette of a sexy lady, as to convey in an original way the message "restart your engine"!

As usual in modern advertising campaign, the media approach passes also through youtube - whetere it's tiwtter, facebook or whatever, these days a multichannel strategy is a must for advertising

AXE: keeping in line with the current positioning

A quick search on youtube for "AXE" (or Lynx) products will inevitably lead to a world of macho-man positioned ADs, which in their own way have become a sort of "cult" during the years.

This is the last installment, set in a pseudo-italian-stereotypical city:



The brand must be praised for its "integrity" during the years or what regards the message given, which in the last decade helped creating a neverending buzz everytime a new AD came out and hordes of imitators!

The viral legacy of Old Spice continues

One of the greatest accomplishment that a viral marketing campaign can hope to obtain is to start a chain of imitators - the point of reference of the current generation of viral videos is obviously the "Old Spice" commercial (here's the original videos and here's the case study of its success), and here's a new example of "inspired to" video...this time with a feminine take at it!

The (sexist) opposite of the macho-man dream of the original

It's basically a "win-win" strategy: the imitation gets an easy boost in popularity thanks to the fame of the original, which in return keeps being talked about even long after its lifespan

Aubade lingerie - public fantasy

A new take of the already unconventioal "teasing" marketing strategy - a genious agency broght everyman fantasy into the streets of Paris with a perfect mixture of ambient marketing (using the "world" as a media) and OutOfPlace marketing (temporary and unexpected installations).

4 times a day, from a crowded shopping street, it's possible to admire a young lady silhouette dancing and teasing the strangers from behind the curtains - but what for?



...obviously, to gain low cost attention (and media exposure)...until the time when the curtains are pulled and the website is revealed, in front of an entertained crowd - word of mouth and buzz are sure to follow!

Gross (and almost "social") Advertising

This video is…peculiar. It certainly is structured as a viral video, but it’s so graphic and explicit that I can’t really imagine it to be passed on too much – also, there’s the serious risk of somebody not wanting to know how it ends…

…but for everybody who actually makes it until the end, the success of this AD is the fact that it makes you get the message: you WILL remember the payoff, next time you sleep in a hotel.

Music: makes sex better!

As the title say...funny and risky spot for a radio station...immediately attractive, memorable in the ending, viral enough!

WTF ADs - too lazy to investigate (pt.1)

The search for good ideas sometimes leads to pearls like the two videos above, for which I have little to zero background information, like half on the people on the internet...and still, they can be classified as viral phenomena - enjoy!


So senseless that you won't actually be able to stop watching. Also, best soundtrack ever


Yes...it actually says "crusty top".

AXE vs OLD SPICE

Both AXE and Old Spice position themselves as a "brand for real man": the first has been doing it for years with slightly sexist (and for this, memorable) ADs, the second is the brand that best represent the internet potential for Marketing.

The following AD may not be "sexy" but it's fun to see were this little war might lead to - and if you don't understand it, just take a look at the original!