Donate your clothes...right now!

Very clever initiative for a social campaign meant to remind the importance of donating some of your stuff (like, ALL the clothes you're wearing) to people who are more in need of them.

The creative minds behind this campaign asked themeselves: where can we find people who are willing to donate their clothes? The answer was clear: a nude beach!

Click on the picture for the large version with all the details

An entire beach was converted in a space reserved for everybody who wanted to take of all of their clothes and give them away on the spot - a nice engagement experiment that with the right media seeding strategy will probably get all the attentiont it deserves...the buzz (at least from its daring participants!), it's almost guaranteed.