Not really a "sex marketing" article, but the sheer coolness of the initiative and the fact that is happening in a brazilian beach full of swimsuits, justify the presence of this video on this blog
The idea doesn't even need an explanation - it's "just" a giant Sprite shower in the form of a dispenser!
This is certainly not a marketing campaign for everybody's pockets, but for an already known brand as Sprite it's the perfect way to promote awareness!
Here's a video for a campaign that cleverly mixes sex, fitness and live engagement - a technological yet simple installation in the center of a french plaza invited womens to pedal on some cyclettes: the more they used them, the more a led animation on a palace would go on...see for yourself what the animation was!
The initiative was a success: loads of curios bystanders stopped there to see what was happening, and many more had a chance to see this on the internet once it went viral - the brand was not only highly exposed, but also associated with a funny campaign with an "wellness" message hidden in plain sight!
This video is so well made that it just begs to be seen: it's a fake social media campaign, in which AXE suggests that the water shortage problem in the world can be solved easily...
...the production values of the video are stellar: the french accent, the highly stilized icon graphic, the idiocy of the campaign, supported by actual numbers...well done!
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
