3D sex direct mailing!

Clever initiative by SKY TV, to promote a new 3d functionality...of its "adult" channels: to catch this new arising media marketing opportunity, the following direct mailing was realized

The outside envelope was censored by a pair of jeans...but the genius is inside: a real pair of fabric underwear was interwined with the printed sheet, and to experience the infinite potential of 3D porn, the DM invited who received it to put a conic piece of sheet (also attached!)...inside the underwear

...talk about engagement strategies!

3D bra marketing

Incredibly cool and well orchestrated marketing strategy - a conventional medium, a billboard, is turned into a sort of event when Wonderbra decides to realize the first 3D billboard of the world!

The idea would be enough to generate some genuine buzz around the brand (and to catch the viewer attention), but Wonderbra went further, thanks to a give away initiative were bra-shaped 3D glasses were actually given to the people - unconventional gadgeting meets unconventional advertising!

By the way, the idea was quickly copied by other media: many magazines are in fact starting to insert 3D publicities and covers in their publication...by giving at the sime time free 3D glasses (...branded 3D glasses of course)