Another fine example of "we didn't know the video leaked on youtube...it was just a rejected concept!" (that casually happens to get the brand a rocket boost in terms of awareness)
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
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