Pole Marketing!

Honestly, I couldn't find out exactly what this fine example of ambient marketing was trying to publicize - I'll just presume it's a night club and go on.

As the name suggest, an ambient marketing operation is a campaign that uses already existing ordinary infrastructures and interwines them with something unexpected to convey a message.

The ordinary object is immediately noticed since it's in a completely different contest - the best ambient marketing campaigns (like this one, even if I have no idea what it's promoting) also try to be coherent with the ambient to create a sort of "fourth wall" effect!

Protege-vouz - cool graffiti campaign for AIDS awareness

Nothing much to say about this internet-famed short video - it's of the ideal lenght, ideal naughtyness/cleanliness ratio and with high production values. It practically screams "share" on something like 200.000 facebook walls - a nice, and most of all, succesfull, example of viral video!

Playboy.nd - sensibile mouse

Even the purest mind can't help but to see more than meets the eye in this clever piece of online advertising for the deutsche version of the Playboy website.

Donate your clothes...right now!

Very clever initiative for a social campaign meant to remind the importance of donating some of your stuff (like, ALL the clothes you're wearing) to people who are more in need of them.

The creative minds behind this campaign asked themeselves: where can we find people who are willing to donate their clothes? The answer was clear: a nude beach!

Click on the picture for the large version with all the details

An entire beach was converted in a space reserved for everybody who wanted to take of all of their clothes and give them away on the spot - a nice engagement experiment that with the right media seeding strategy will probably get all the attentiont it deserves...the buzz (at least from its daring participants!), it's almost guaranteed.

AIDS Awareness Campaign - insects

A gross (but well realized) campaign, with a strong graphical content that's an effective way of catching the eye and vehiculate the AIDS prevention message

Wake up, idiot - Lynx Commercial

Funny viral starring model\actress Jessica Jane Clement and a clueless idiot - even if it gets predictable in the end, the episodic nature of this online piece of advertising (his video contains all the sketches aggregated) is perfectly compatibile with the viral strategy: you see the first, you see the others in the "related" column on youtube, you get curious, you sign up at the channel, you wait for the next one...and so on!

By the way, if after all of this you were wondering "and what does this product has to do with all of this", this is the supposed answer:

Wake up! (And watch it until the very end)

An incredible viral realized by Axe, that for once drops its "macho-fatale" positioning strategy in exchange for a video that shows that sometimes, you can miss not one, not two but TEN sexy, almost naked girls covered in paint!

Now that's an angry penis

"Too drunk to remember a condom last night. Too sober to forget it today"

Visually engaging piece of social ADv, clearly targeted to a young audience. Not very original...but odd enough to find a place on this blog.

It's hard to be a rock star

...a tragic life of sex, orgys and groupies. But it's the price to pay to be a rockstar, I suppose.

That was VERY stimulant - Durex Play O

Interesting ambient marketing campaign from the master of sex-related advertising: Durex!
At last year S-EXPO (a fair with a quite explicit theme) when every brand used the same old tired formula of conventional stands and image girls to promote their new products, Durex chose to create an original installation: a bedroom that was totally destroyed after someone had sex in there using Durex Play-O, a stimulant gel.

The results?

Behold the power of the female orgasm!

You can't be any more naked than this

Here's a funny campaign that shows a series of sexy pin up in tipical calendar poses - the difference between this and the rest of the calendars is that these are real, actual x-rays photos of the girls!

This campaign is meant to promote Eizo's x-rays machinery, and with a clever media seeding strategy  (made possibile by the mild AND kinky nature of the images) it obtained a great coverage on the web - last week it was very, very frequent to open a blog or a newspaper website and find some skeleton in a dirty pose...everything with costs close to zero for Eizo.

Baby APP from Durex

Interesting choice of positioning for Durex - instead of scaring its (mostly) young audience with the threat of sexually transmitted disease to sell its product, it choses an unusual "menace": unvwanted pregnancy!

The idea is simple, even if not totally politically correct: are you a young boy who still wants to have fun? Then you definitely DON'T want a baby now. And to prove it, you can download the iPhone APP presented in this funny "educational" video!



The unprotected sex between the iPhones gets both of them pregnant (???) and then you can experience first hand all the problems that a baby can give - fully integrated with all the functionality of the iPhone (video, audio, even touch-based), this nuisance of an application always reminds you of Durex everytime you close it, steadiliy incresing its "top of the mind" status in the condom market!

Violence against women - social campaign

"Have sex with someone who hasn't said yes to it, and the next place you enter could be prison" - pretty self explanatory copy and simple, minimal and immediate concept in the visual which guarantees to catch the attention of a bypasser.

Sexiness for everyone - everywhere

There's something cheap about this video but I just can't focus what it is- in theory it should be at least clever and, in some way, a viral meant to give some sort of tolerance message...but the result is kinda childish in its simplicity - anyway, here it is.

Women are hot when they're wet. Men? Not so.

Funny tv AD for Lynx Dry - short but effective in conveing the message, and with enough "wet woman, look here!" effect to catch the male target's attention in the first 2 seconds!

Durex Vibrating Pool

The Durex vibrating ring 2.0: now with even stronger vibrations - a pretty straightforward message for a less than conventional product.

"Big" ambient marketing campaign for a TV series

"HUNG" is an HBO tv series about the oldest job on earth, with the twist of a male protagonist - a "gifted" man who has to resort to improvise a male prostituion career.
How gifted is he? You can guess by looking at this clever ambient marketing installations...

...and at this one

...yet another health educational video from Forthnight Lingerie

"Hey girl...'you chocking?"


After the success and the viral spread of the first video (clicca qui per vederlo), Fortnight Lingerie officialy launches another useful (?) sequel...and a website that promises to continue the series!

http://supersexycpr.com/

World cup is starting: 4 long weeks of soccer

The day before the start of the World Cup: the best day to publish this AD that doesn't need any explanation (this publicity was made for CHANNELTWO).

Marc Jacobs, master of sublety

If the image wasn't explicit enough, you may be interested to know that the name of the fragrance promoted is "BANG" (for the pure of heart, it's slang for "FUCK"). Yes, this is also sex marketing.

Chat roulette - more than meets the eye?

"Chat Roulette" is a clever idea destined to fail due to the unpredictable use that its own audience decided to make of it - to put it bluntly: the idea of a random webcamera chat, that puts you in contacrt with complete strangers would be good - if 90% of its public weren't guys masturbating in front of the camera.

But since sex is, for good or for worse, so involved in this social media, it is also a nice platform to convey a sex-related warning regarding HIV - a girl pretends to strip, only to reveal at the last second her messagge on a "censoring" sign!

(WARNING: this is still chatroulette, so you WILL also see naked guys masturbating)

The true potential of social network for low budget business

This video is definitely one of the best examples of a genious use of the social network platoforms - there's so much to praise about this idea that I'll just leave the video for you to see

Viral marketing, social media marketing, buzz marketing, trend setting, multimedia integration, low costs...and sexy girls to draw the attention on this all.

This campaign's got everything - how long will it take for the brands to understand that facebook is something more than a parallel website, good only to create a static webpage?

Get you butt seen (for a good cause)

A clever take of the old sex clichè (or, sometimes, prank) of the naked butt on the photocopy machine...but this time you won't do it during some kind of extreme office romance - it's actually for a good cause, cancer awareness

The campaign is meant to spread colorectum cancer awareness, so that as many men and women as possible learn about the risks - the campaign is structured to be high on engagement, since it actually requires you to take a photo of your naked butt and post it on the website of the initiative (or send it to a friend) - is this the dawn of web 3.0? :)

The level of multimedia integration of the campaign is impressive: other than sending the mail (which automatically comes with medical information), it's also possibile to automatically post it on your facebook wall...and that's not all -  you can also download a version of your "other" face to use on your facebook profile picture!

Sexy...knees?

A (not so rare) example of sex used for the sole pourpose of attracting attention - this AD is actually about a skin lotion - but amidst the sea of other cream product, this one surely catches the eye. In any crowded market, the bottom line must be "differentiation at all cost", so...kudos to Boots Body Cream's creatives!

Durex - stimulant condom

 

Durex talks seriously when it talks about a stimulant Condom, as it proves this funny piece of advertising for its "PleasureMax" line

Vog Stocking - Men hunt

Clever piece of advertisment, that doesn't dance around the "dress to impress" concept

Durex Bunnies - Viral

A perfect example of viral spot from Durex, the indisputable leader of the sex-related viral videos, as this blog will certify in the future!

The video is funny and obscene at the right level and gained a lot of notoriety in the last few months all over the web.



...and by saying "obscene at the right level" I mean "Facebook-friendly" - without a doubt, nowadays it's up to Facebook to declare the success or the failure of a viral operation like this.

Creating a video that's perceived as too controversial may prevent a larger audience from sharing it on their wall...but humping bunnies? That's just...perfect.

Online streaptise (by Chanel and Eres)

An experimental and very interesting idea for a co-brand campaign created by Chanel and Eres - on the page realized for this piece of interactive advertising, it's possibile to undress the beautiful Emily Di Donato (of Victoria's Secret fame) with just a couple of clicks - by doing so, both Chanel's dresses and Eres underwear are exposed to the audience with one shot!

http://www.eresparis.com/co-branding/popup.html