Wednesday, December 21, 2011
Exxxtreme bunjee jumping
This photo talks by itself....certainly not an ambient/experience marketing possibile for any brand, but when it happens, it's definitely remembered (and talked about...and tried...and twitted...and so on)
It's curios how even on such a majestic and purely "offline" piece of communication, the small but fundamental Facebook logo still managed to appear!
Love Making profile - track your performance, social media style
The following video is a brilliant recap of what in my opinion is the best sex-themed campaign of the year - the aim was to promote AIDS awareness and the importance of condoms among the young swedish.
The clever marketing mix used is perfectly in target: social media, smartphones, QR codes, iPhone apps and obviously, condoms!
Approx 50K condoms were donated in the streets of Stockolm: behind each and every one was a QR code linked to the official app of the campaign...an iPhone app was supposed to be launched before every "bed session"...so that both the intensity, duration and noise of the intercourse would be registered and translated in graphs!
The statistic are then shared, community style, results and behaviours can be compared and tracked, and there are even merchandising opportunities (t-shirts with your performance) - there's an incredible attention to the details in every aspect of the campaign, from the updated banners among city websites, up to the 10 sec headstart to wear the condom before the start of the measuring on the iPhone, even if it's so grand in scope.
And what about the results? Just wait for the end of the video...but expect a success
The clever marketing mix used is perfectly in target: social media, smartphones, QR codes, iPhone apps and obviously, condoms!
Approx 50K condoms were donated in the streets of Stockolm: behind each and every one was a QR code linked to the official app of the campaign...an iPhone app was supposed to be launched before every "bed session"...so that both the intensity, duration and noise of the intercourse would be registered and translated in graphs!
The statistic are then shared, community style, results and behaviours can be compared and tracked, and there are even merchandising opportunities (t-shirts with your performance) - there's an incredible attention to the details in every aspect of the campaign, from the updated banners among city websites, up to the 10 sec headstart to wear the condom before the start of the measuring on the iPhone, even if it's so grand in scope.
And what about the results? Just wait for the end of the video...but expect a success
Sunday, November 20, 2011
Things of interest: there's a leading brand for everything
Sex marketing can very well mean sex-themed products: check out below the link for a brand of coloring products for the "lower" hairs of women...take a look at the (onomatopeic) "Glò glò"!
After seeing this, the first consideration to be made is that something like this was meant to be and exist, so this should not come as a surprise...even if personally I didn't realize it until now.
Still, is interesting to see how delicately a product like this can be positioned on the web, in this overly professional way which is probably the only way to publicize something like this to a larger audience - there's definitely a market going on and even this industry has to deal with all the marketing issues of the others, even if in it's own personal niche
Still, is interesting to see how delicately a product like this can be positioned on the web, in this overly professional way which is probably the only way to publicize something like this to a larger audience - there's definitely a market going on and even this industry has to deal with all the marketing issues of the others, even if in it's own personal niche
Explicit (?) ADs for the malicious people
Here's a couple of funny ADs meant to capture the attention of the viewer and making him ask "did I saw it for real?" - they're probably more on the bad taste side of the marketing spectrum, but that's probably how they were supposed to be positioned to gain some attention
The lollipop breast - definitely not a real AD, but a funny reinvention of the Chupa Chups brand!
"For adults"
A rare example of controversial advertising from Italy - what's the brand about? Milk, of course (the not-so-famous Zappalà, obviously looking for some buzz)
That's were men underwear come from
Here's one very sexy (and long) commercial showing a dream factory, where men's underwear are created by happy women in lingerie
It's certainly an usual (but extremely eye-catching) way of positioning the brand as a well-manufactured, comfortable product: why showing a man comfortable with his underwear if you can ensure that all the work before was just for that purpouse?
The over-the-top sexism is lowered (...a bit) with the plot twist at the end, but it's still easy to see how this can be seen as controversial...and therefore, talked about MUCH
It's certainly an usual (but extremely eye-catching) way of positioning the brand as a well-manufactured, comfortable product: why showing a man comfortable with his underwear if you can ensure that all the work before was just for that purpouse?
The over-the-top sexism is lowered (...a bit) with the plot twist at the end, but it's still easy to see how this can be seen as controversial...and therefore, talked about MUCH
Sunday, November 13, 2011
Living billboard - Man up!
Another cool example of animated billboard - if a man is supposed to be A MAN, what better way to express this than showing the difference in chest hair?
Chill is actually a coffee brand, who spoofs the perfume-guy stereotipe with a billboard that shows a guy with and withour chest hair, with the payoff "MAN UP"
Chill is actually a coffee brand, who spoofs the perfume-guy stereotipe with a billboard that shows a guy with and withour chest hair, with the payoff "MAN UP"
This kind of humorous and well realized animation, placed on an otherwise banal media stereotype is a guaranteed attention getter, but that's not all: by starting from a "safe" spot, this campaigns fully embraces the first principle of unconventional marketing, taking the customer by surprise when his defences ave been lowered by something familiar - kudos, Chill!
Man are easily controlled - "CERTO"
This video campaign is one of the few examples of sexism as seen from the other side - the message is quite simple: your man can do whatever you want if you ask him in the right way...this being, dressing only in HOPE lingerie. And being Gisele Bundchen.
Is quite obvious why the campaign appeals to both males and females - the tone is funny, the testimonial is world famous, the brand is visible and the message is easily reminded!
Is quite obvious why the campaign appeals to both males and females - the tone is funny, the testimonial is world famous, the brand is visible and the message is easily reminded!
Some kinky ads for appareal brands
Sometimes, you just don't have a particulary good idea for your ad campaign, but you perfectly know that a bit of sex here and there can't hurt...and it will catch the attention of the viewer.
These ads are not really inventive but they have that minimum of controversy in them that will at least guarantee a bit of spotlight here on sex-marketing
These ads are not really inventive but they have that minimum of controversy in them that will at least guarantee a bit of spotlight here on sex-marketing
Awesome Rags - another Kamasutra spoof
American Appareal - a bit more explicit, and at least the product is perfectly visible
Saturday, November 5, 2011
AXE Strip Toilette
"El dia del novio" is the equivalent of the European and American "St. Valentines Day", where couples celebrates...being a couple, usually by going our for dinner to start up the night.
But this hilarious campaign thinks differently: it thinks that "el dia del novio" is the one day in which you realize you want to be with ALL women: so what can AXE do for you?
THIS.
Controversial. Fun. Potentially viral. This campaign has it all, even if the guys who took part in it are probably now wandering the earth alone, but still...best event marketing campaign ever, well done AXE!
Sexy animals for a juice
An advertising campaign can be kinky but coherent with the message\product...other times, it can be VERY kinky and still not having anything in common with the message\product!
Otherwise, how can this can be explained? Surely the payoff "DISCOVER AFRICA'S SPICIEST SECRETS" might not be a sufficient reason...at least, brand awareness (in either a good or a bad way), should be ensured
Otherwise, how can this can be explained? Surely the payoff "DISCOVER AFRICA'S SPICIEST SECRETS" might not be a sufficient reason...at least, brand awareness (in either a good or a bad way), should be ensured
Pedal 4 the strip
Here's a video for a campaign that cleverly mixes sex, fitness and live engagement - a technological yet simple installation in the center of a french plaza invited womens to pedal on some cyclettes: the more they used them, the more a led animation on a palace would go on...see for yourself what the animation was!
The initiative was a success: loads of curios bystanders stopped there to see what was happening, and many more had a chance to see this on the internet once it went viral - the brand was not only highly exposed, but also associated with a funny campaign with an "wellness" message hidden in plain sight!
The initiative was a success: loads of curios bystanders stopped there to see what was happening, and many more had a chance to see this on the internet once it went viral - the brand was not only highly exposed, but also associated with a funny campaign with an "wellness" message hidden in plain sight!
Bras of nightmares
Halloween-themed campaign for fitting lingerie, who assigns a (quite fitting) name for some well known bra problems! The timing of the campaign is pretty spot, and the irony of it actually overweights the potential critics of the campaign bad taste!
The message is perfectly coherent with the service offered: tailored bras!
THE QUADRABOOB
THE SAGGING
THE SHELF
The message is perfectly coherent with the service offered: tailored bras!
Saturday, August 20, 2011
Lyngerie...discount prices!
I really don't know if this video is marketing-genious or just so-bad-it's-funny. Usually the way to sell lingerie to girls (and catch the eye of the males) is to create classy piece of advertising, with beautiful women in a (mostly) refined environment.
But sometimes...you get this: basically, a (viral?) video which tries to sell bras and panties like they were used car!
But sometimes...you get this: basically, a (viral?) video which tries to sell bras and panties like they were used car!
QR Codes: sport and lingerie
QR codes are probably some of the most overrated marketing tools: until now, the lack of a real spread of QR reader has stopped this cool idea from actually....working.
They are useful as attention-getter, but the actual (economic) payback is yet to be verified (even if they've been used for years).
Still, every now and then, the QR codes are used in an interesting way - this means that they're not simple "links" to more informations, but are actually somehow "embedded" in a message, or particularly coherent with the environment.
A couple of examples:
Victoria's Secret: here the QR codes are used to "censor" the naked bodies of Victoria's Secret models, and the reader can actually provide the full image (even though the lingerie shows up!)
Betfair: the betting website had a deal with a duo of professional beach volleyball players, to have the QR code appear on their back - a mix of QR code advertising and ass-vertising, which might actually work due to the fact that during a sport event, people are already receptive and, probably. doing photos: the set up is definitely positive for a QR campaign in public events
Even with these creative ideas, the success of QR codes in the end will be linked more to the diffusion of the technology (I'm thinking about a default integration in the smartphones' camera) and of the internet access...from everywhere, for everybody. Will they survive untile then?
They are useful as attention-getter, but the actual (economic) payback is yet to be verified (even if they've been used for years).
Still, every now and then, the QR codes are used in an interesting way - this means that they're not simple "links" to more informations, but are actually somehow "embedded" in a message, or particularly coherent with the environment.
A couple of examples:
Victoria's Secret: here the QR codes are used to "censor" the naked bodies of Victoria's Secret models, and the reader can actually provide the full image (even though the lingerie shows up!)
Betfair: the betting website had a deal with a duo of professional beach volleyball players, to have the QR code appear on their back - a mix of QR code advertising and ass-vertising, which might actually work due to the fact that during a sport event, people are already receptive and, probably. doing photos: the set up is definitely positive for a QR campaign in public events
Even with these creative ideas, the success of QR codes in the end will be linked more to the diffusion of the technology (I'm thinking about a default integration in the smartphones' camera) and of the internet access...from everywhere, for everybody. Will they survive untile then?
Don't let him strip
A fine example of advertising...for an advertising space! Structured as a teaser with an episodic nature, the campaign is a sequence of images changed during the course of a month, featuring a not-so-fit male stripper who is...quite menacing
Sunday, July 31, 2011
Yet another cool AXE commercial
AXE (Lynx) and its over-sexist provides so much material for this blog that an AXE specific tag had to be included (try it) - here's another video that positions itself just like all the others, in an excellent example of continuity which is probably the only reason why the brand is allowed to do this over-the-top virals!
The SEXY FINGER initiative
Cool visual AD to "stimulate" the awareness on HIV test - the picture shows the many possible use in sex that can be done with a finger...
...and questions the viewer to go the extra mile and do something exactly as simple, like taking an HIV test! Take also a look at the ultra-stylish website of the initiative, clearly aimed to the younger audience, both in message and in communication materials - well done!
Sexy Finger Initiative
...and questions the viewer to go the extra mile and do something exactly as simple, like taking an HIV test! Take also a look at the ultra-stylish website of the initiative, clearly aimed to the younger audience, both in message and in communication materials - well done!
This AD is a lie
Stupid or genius? Probably both, certainly original: a quick and funny campaign for Blush underwear, that aims to draw attention to this youtube clip in a "cheaty" way.
In the youtube search engines results (and in all the marketing blog were this AD is exposed), the only image of the video shown is, as usually happen, the exact middle of the video, therefore showing this intriguing...and click-catching shot
In the youtube search engines results (and in all the marketing blog were this AD is exposed), the only image of the video shown is, as usually happen, the exact middle of the video, therefore showing this intriguing...and click-catching shot
The truth of the video is quite different, as you can see for yourself - it's a shame that the campaign message is so uninspired, since the eye-catching idea is so original
Sunday, June 26, 2011
Say no to fur - Gillette
Here's an aggressive merchandising campaign from Gillette: its "summer initiative" is meant to be a reminder of the...excess fur that more often than not shows up in some..."key areas".
And what better way to highlight these areas than creating a towel with some strategic holes?
A campaign which will surely work as a reminder, and at the same time, create a good amount of buzz in all the places were the initative took place - and from there, obviously...the web.
AXE: the end of the world is something to hope for
A new Ad for AXE (Lynx, in foreign markets), positioned as all the other AXE commercial, a communication strategy proved to be successfull for the last 10 years
Playing on the viral fad of the end of the world, AXE creates the AXE 2012...cleverly marketing it as "your last AXE": the rest of the ad is exactly what you expect from the brand - lots of beautiful women and a bit of (ironic) sexism
3D sex direct mailing!
Clever initiative by SKY TV, to promote a new 3d functionality...of its "adult" channels: to catch this new arising media marketing opportunity, the following direct mailing was realized
The outside envelope was censored by a pair of jeans...but the genius is inside: a real pair of fabric underwear was interwined with the printed sheet, and to experience the infinite potential of 3D porn, the DM invited who received it to put a conic piece of sheet (also attached!)...inside the underwear
...talk about engagement strategies!
...talk about engagement strategies!
Thursday, April 21, 2011
Water crysis solution
This video is so well made that it just begs to be seen: it's a fake social media campaign, in which AXE suggests that the water shortage problem in the world can be solved easily...
...the production values of the video are stellar: the french accent, the highly stilized icon graphic, the idiocy of the campaign, supported by actual numbers...well done!
...the production values of the video are stellar: the french accent, the highly stilized icon graphic, the idiocy of the campaign, supported by actual numbers...well done!
A new generation of sad prizes: boob job
Here's a particular promotional initiative, in a context in which these kind of marketing drivers aren't seen often: a nightclub (SinCity), during an Ibiza-themed night, it was possible to buy lottery tickets which would grant an original prize...a boob job.
The actual prize is good old money, but the advertising left little to the imagination: it was openly suggested to use them that way.
Why? Partly to keep in target with the club's positioning and audience, and partly to sparkle controversy...which is exactly what happened.
Controversy marketing...now that's a more common marketing driver in this kind of industry, as shown many times on this blog (just click here to see all the articles labeled under the "controversy marketing" tag!)
The actual prize is good old money, but the advertising left little to the imagination: it was openly suggested to use them that way.
Why? Partly to keep in target with the club's positioning and audience, and partly to sparkle controversy...which is exactly what happened.
Controversy marketing...now that's a more common marketing driver in this kind of industry, as shown many times on this blog (just click here to see all the articles labeled under the "controversy marketing" tag!)
Put your finger on a random sexy lady...
...there's no way you'll want to point your finger at a guy. Just try, by following the instructions given in this video
This "magic trick" may be the oldest and most spoiled in every noob magician's repertoire, but still it's fun to see it applied in a video, which may hopefully become a niche viral sensation...although the "say my brand name 5 times" payoff is extremely simplicistic: this idea needed a better execution!
This "magic trick" may be the oldest and most spoiled in every noob magician's repertoire, but still it's fun to see it applied in a video, which may hopefully become a niche viral sensation...although the "say my brand name 5 times" payoff is extremely simplicistic: this idea needed a better execution!
Wednesday, March 30, 2011
It rarely goes like this - MTV condom awareness
Funny old-style condom awareness advertising - a sequence of improbable situations presented as an old comic book is the pretext to remind the young audience of MTV that sex is never an accident...so it's better to remember having condoms close!
Lynx Augmented Reality - angels crashing!
Augmented reality @ Victoria Station (London)!
The term augmented reality is used for those audio-video campaign in which the real world is translated in a virtual one on-screen...sometimes, as in this occasion, by taking the bystanders into it!
The campaign is a sequel of the "angel crashing" campaign already presented here on sex-marketing...but more than a simple video, this is an initiative that's sure to make the people look and most importantly...talk!
The term augmented reality is used for those audio-video campaign in which the real world is translated in a virtual one on-screen...sometimes, as in this occasion, by taking the bystanders into it!
The campaign is a sequel of the "angel crashing" campaign already presented here on sex-marketing...but more than a simple video, this is an initiative that's sure to make the people look and most importantly...talk!
What is "sexy"?
Advertising is often subject of controversy and, sometimes, censorship: in these examples for some of us it's not even evident what's been censored...but something definitely has been - take a look at these shots of Gisele Bundchen:
There isn't anything that in the anglo-european culture would be considered obscene here: no exposed skin, no nipples, no genitals...but still in many eastern countries these pictures had been censored - if you look closely you might see that the shoulders and exposed cleavage have been digitally covered.
There isn't anything that in the anglo-european culture would be considered obscene here: no exposed skin, no nipples, no genitals...but still in many eastern countries these pictures had been censored - if you look closely you might see that the shoulders and exposed cleavage have been digitally covered.
Sex is a game
Nice piece of visual advertising which fuses together two far-yet-close aspects of sex: playing and kamasutra (and its somehow classic draw style)
Basically what we have here is a sorta of "visual play on word" of the expression "sex toys"!
The payoff is: "Let your fantasies go out to play" - Erotika (sexy shop)
Basically what we have here is a sorta of "visual play on word" of the expression "sex toys"!
Sunday, February 27, 2011
Viagra...and everything's a bed
Funny ADs for the most famous blue pill in the world - the idea and the message are both very simple
A car? No, it's a bed with Viagra
A lawn? No, it's a bed with Viagra
Kitchen table? No, it's a bed with Viagra
Condom ADs - a different approach
Here are some fine example of a lateral way of thinking for what concerns the communication of a condom's feature.
Why saying that they are extra long, when you can just show an articulated baloon animal made of just one condom?
Why losing time and space to speak about the "minimal" thickness of these condoms when you can have just a "minimalistic" visual campaign?
In conclusion, sometimes is more original and effective to show something than to say it, if you can manage to do it in an unexpected\unused way
Why saying that they are extra long, when you can just show an articulated baloon animal made of just one condom?
Why losing time and space to speak about the "minimal" thickness of these condoms when you can have just a "minimalistic" visual campaign?
In conclusion, sometimes is more original and effective to show something than to say it, if you can manage to do it in an unexpected\unused way
Electric Lingerie
Cool billboard created in Berlin for Blush lingerie: jump-start car wires have been used to recreate the silhouette of a sexy lady, as to convey in an original way the message "restart your engine"!
As usual in modern advertising campaign, the media approach passes also through youtube - whetere it's tiwtter, facebook or whatever, these days a multichannel strategy is a must for advertising
Sunday, January 9, 2011
Beautiful women - live from your office!
Funny and original promo for FHM, a men's magazine that isn't ashamed to admit that it's basically all about the women - but it knows that you can't bring it to your workplace...
So what? In this genious piece of advertising, the actual FHM promo can only be seen by tilting back the monitor of your pc...
...which means that anybody else (your boss, or anybody looking at you from the shoulder) will just see the boring graphs!
The video is clearly a viral sensation, and the fact that it's completely in German (it's for FHM Germany) could probably (and paradoxally) help its spreading acorss the net, thanks to the "see if you can see it" effect that will accompaign every foreign forward
Expect to see imitators of this technique in the near future!
So what? In this genious piece of advertising, the actual FHM promo can only be seen by tilting back the monitor of your pc...
...which means that anybody else (your boss, or anybody looking at you from the shoulder) will just see the boring graphs!
The video is clearly a viral sensation, and the fact that it's completely in German (it's for FHM Germany) could probably (and paradoxally) help its spreading acorss the net, thanks to the "see if you can see it" effect that will accompaign every foreign forward
Expect to see imitators of this technique in the near future!
A different kind of wallpaper
The portuguese AXE website is currently experimenting a new way to keep their homepage's visitors engaged and to actively incite them to explore it - the latter being definitely not an easy task in our times.
The wallpaper is made (in flash) to lool like a beautiful woman - all the content is spread (almost hidden, actually) troughout the page, on various spot of the body.
The interesting part of this original website is that the wallpaper is a 1:1 photo of the model: no matter where you reach the page from, no matter how big or small your screen is, you're looking at a real life size model...that's why you have to navigate actively the page if you want to expose her from head to toes!
The peculiarity of this initiative, and the navigation related engagement, both assure that a given visitor spends more time on the website, with the ovious advantages related to the AXE brand awareness (and with limitless buzz possibilities)
The interesting part of this original website is that the wallpaper is a 1:1 photo of the model: no matter where you reach the page from, no matter how big or small your screen is, you're looking at a real life size model...that's why you have to navigate actively the page if you want to expose her from head to toes!
The peculiarity of this initiative, and the navigation related engagement, both assure that a given visitor spends more time on the website, with the ovious advantages related to the AXE brand awareness (and with limitless buzz possibilities)
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