3D sex direct mailing!

Clever initiative by SKY TV, to promote a new 3d functionality...of its "adult" channels: to catch this new arising media marketing opportunity, the following direct mailing was realized

The outside envelope was censored by a pair of jeans...but the genius is inside: a real pair of fabric underwear was interwined with the printed sheet, and to experience the infinite potential of 3D porn, the DM invited who received it to put a conic piece of sheet (also attached!)...inside the underwear

...talk about engagement strategies!