Say no to fur - Gillette

Here's an aggressive merchandising campaign from Gillette: its "summer initiative" is meant to be a reminder of the...excess fur that more often than not shows up in some..."key areas".

And what better way to highlight these areas than creating a towel with some strategic holes? 

A campaign which will surely work as a reminder, and at the same time, create a good amount of buzz in all the places were the initative took place - and from there, obviously...the web.