A different kind of wallpaper

The portuguese AXE website is currently experimenting a new way to keep their homepage's visitors engaged and to actively incite them to explore it - the latter being definitely not an easy task in our times.

The wallpaper is made (in flash) to lool like a beautiful woman - all the content is spread (almost hidden, actually) troughout the page, on various spot of the body.

The interesting part of this original website is that the wallpaper is a 1:1 photo of the model: no matter where you reach the page from, no matter how big or small your screen is, you're looking at a real life size model...that's why you have to navigate actively the page if you want to expose her from head to toes!

 http://www.axe.pt

The peculiarity of this initiative, and the navigation related engagement, both assure that a given visitor spends more time on the website, with the ovious advantages related to the AXE brand awareness (and with limitless buzz possibilities)