This video is so well made that it just begs to be seen: it's a fake social media campaign, in which AXE suggests that the water shortage problem in the world can be solved easily...
...the production values of the video are stellar: the french accent, the highly stilized icon graphic, the idiocy of the campaign, supported by actual numbers...well done!
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
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