I really don't know if this video is marketing-genious or just so-bad-it's-funny. Usually the way to sell lingerie to girls (and catch the eye of the males) is to create classy piece of advertising, with beautiful women in a (mostly) refined environment.
But sometimes...you get this: basically, a (viral?) video which tries to sell bras and panties like they were used car!
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
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