An advertising campaign can be kinky but coherent with the message\product...other times, it can be VERY kinky and still not having anything in common with the message\product!
Otherwise, how can this can be explained? Surely the payoff "DISCOVER AFRICA'S SPICIEST SECRETS" might not be a sufficient reason...at least, brand awareness (in either a good or a bad way), should be ensured
Saturday, November 5, 2011
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