Sunday, July 31, 2011

The SEXY FINGER initiative

Cool visual AD to "stimulate" the awareness on HIV test - the picture shows the many possible use in sex that can be done with a finger...

Sexy Finger Initiative

...and questions the viewer to go the extra mile and do something exactly as simple, like taking an HIV test! Take also a look at the ultra-stylish website of the initiative, clearly aimed to the younger audience, both in message and in communication materials - well done! www.tips-fb.com

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