Living billboard - Man up!

Another cool example of animated billboard - if a man is supposed to be A MAN, what better way to express this than showing the difference in chest hair?

Chill is actually a coffee brand, who spoofs the perfume-guy stereotipe with a billboard that shows a guy with and withour chest hair, with the payoff "MAN UP"

This kind of humorous and well realized animation, placed on an otherwise banal media stereotype is a guaranteed attention getter, but that's not all: by starting from a "safe" spot, this campaigns fully embraces the first principle of unconventional marketing, taking the customer by surprise when his defences ave been lowered by something familiar - kudos, Chill!