This AD is a lie

Stupid or genius? Probably both, certainly original: a quick and funny campaign for Blush underwear, that aims to draw attention to this youtube clip in a "cheaty" way.

In the youtube search engines results (and in all the marketing blog were this AD is exposed), the only image of the video shown is, as usually happen, the exact middle of the video, therefore showing this intriguing...and click-catching shot

The truth of the video is quite different, as you can see for yourself - it's a shame that the campaign message is so uninspired, since the eye-catching idea is so original