This video is…peculiar. It certainly is structured as a viral video, but it’s so graphic and explicit that I can’t really imagine it to be passed on too much – also, there’s the serious risk of somebody not wanting to know how it ends…
…but for everybody who actually makes it until the end, the success of this AD is the fact that it makes you get the message: you WILL remember the payoff, next time you sleep in a hotel.
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