One of the greatest accomplishment that a viral marketing campaign can hope to obtain is to start a chain of imitators - the point of reference of the current generation of viral videos is obviously the "Old Spice" commercial (here's the original videos and here's the case study of its success), and here's a new example of "inspired to" video...this time with a feminine take at it!
The (sexist) opposite of the macho-man dream of the original
It's basically a "win-win" strategy: the imitation gets an easy boost in popularity thanks to the fame of the original, which in return keeps being talked about even long after its lifespan
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
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