Aubade lingerie - public fantasy

A new take of the already unconventioal "teasing" marketing strategy - a genious agency broght everyman fantasy into the streets of Paris with a perfect mixture of ambient marketing (using the "world" as a media) and OutOfPlace marketing (temporary and unexpected installations).

4 times a day, from a crowded shopping street, it's possible to admire a young lady silhouette dancing and teasing the strangers from behind the curtains - but what for?



...obviously, to gain low cost attention (and media exposure)...until the time when the curtains are pulled and the website is revealed, in front of an entertained crowd - word of mouth and buzz are sure to follow!