Toy car? Toy calendar

A funny (and still unreleased) fake calendar made by Matchbox...which makes little toy cars. So...what better calendar for the little mechanics that plays with them?

Still...one can't help but to think that this is a little (!) off-target...but as usual, everything is fine for the sake of the buzz marketing, so even a "leaked" announcement for a fake children calendar gets the honor of being referred to as unconventional