Just ofr once, the monthly issue of the men oriented magazine FHM was sent with two particular pages...in an effort to get the attention of the reader, the magazine had in fact "hidden them", since the 2 pages were literally glued together.
Upon finding these two pages like this, the reader gets curios and opens them...only to find an invitation of using in a better way (...than a magazine full of women) their sperm: donating it in a fertility clinic!
It's probably not necessary to explain why this specific campaign was realized with the "glued together" pages - compliments to this funny, clever and coherent marketing idea (even if it's...a bit disgusting)!
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