Mattress for a man's best dreams

Original (or crazy?) positioning choice for a German mattress brand - the payoff ("The perfect dreams") is simple, easy to remember and basically perfect for the product...except for the fact that it's declined in a sexy-soccer-alchol clichè way that makes it perfectly fit for sex-marketing!

There's much to be discovered apart from the two ladies - the playstation near the TV, the fries on the table, the "Germany 5 - England 0" result on the TV, the "fat is fit" news on the newspaper...funny details that help this piece of advertising not taking itself too seriously!