The meaning and payoff of this clever piece of Advertising for Hansaplast condoms it's not immediate...and it's probably made it this way on pourpose.
I won't spoil it, I'll just praise the creative mind behind it for being able to create something that will actually keep a person looking at it for some time!
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
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