Sex Marketing History - PETA

The PETA movement (People for Ethical Treatment of the Animals) is perhaps the organization that exploited the sex marketing principles the most: 99% of their campaigns are heavily themed around the naked body as an instrument to immediately catch the attention.

PETA was also lucky enough to have the support of more or less famous personalities during the years, including the likes of Pamela Anderson, Eva Mendes, Alicia Silverstone, and many others - this was a lucky shot for PETA since without a strong endorsment from some celebrities, thei advertising would be too near to gross marketing porn.

Here are some of the most recent examples, but keep in mind that PETA has been doing this kind of aggressive campaign for a long time (almost three decades), so there's a rich (and...interesting) database to be found on the web for whoever is interested!