STOP NUDISM - a cool interactive experience

Blush, a swimwear Brand, created a website for its campaign "De-Nudilizer", where everybody can upload a picture with a nude subject and try on it the brand's product - the idea is simple and so it's the way it works.
The website keeps record of all the updated pictures (from males in a bikini to old "obscene" works of art!)...it's pure web 2.0 gold, with the only complaint being the missed opportunity of an integration with facebook

Try it by yourself!
http://www.stopnudism.com/

And here's the picture gallery:
http://www.stopnudism.com/picture_gallery.php