A new form of advertising, very heavy on engagement, was tested in Netherlands - the natural evolution of ASSvertising, the "SPANKvertising"
Dutch pornstar Sofia Valentine walks among the guests of fetish/SM parties..."armed" with a spanking paddle - you can see from the picture what's its pourpose!
(The message reads "MASSAD, the SM Magazine", a popular fetish magazine in Netherlands)
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
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