Other than amusing and creating buzz in the Discos, with this creative idea the brand made sure that almost everybody took their glass at home...their AXE-THEMED glass, to be more precise
Saturday, May 22, 2010
The Axe effect in Discos
An interesting campaign promoted by AXE in some Discos: pretty girls working for the brand distributed a special glass, filled with a red cocktail - the graphic on it represented the much hyped "Axe Effect"...or more simply, just a hot girl that gets progressively undressed the more you drink!
Other than amusing and creating buzz in the Discos, with this creative idea the brand made sure that almost everybody took their glass at home...their AXE-THEMED glass, to be more precise
Other than amusing and creating buzz in the Discos, with this creative idea the brand made sure that almost everybody took their glass at home...their AXE-THEMED glass, to be more precise
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment