Tuesday, May 25, 2010

HIV Awareness Campaign - giant condom

When the objective is to draw as much attention and interest as possible on an initiative, one have to say that putting 50 naked boys and girls into a giant condom definitely gets the job done.










This installation was realized in Tel Aviv with the aid of Durex, and was meant to create HIV awareness and promoting safe sex - the event was broadcasted exstensively the days after its realization, with more than 40 journalists reporting the news. www.tips-fb.com

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