When the objective is to draw as much attention and interest as possible on an initiative, one have to say that putting 50 naked boys and girls into a giant condom definitely gets the job done.
This installation was realized in Tel Aviv with the aid of Durex, and was meant to create HIV awareness and promoting safe sex - the event was broadcasted exstensively the days after its realization, with more than 40 journalists reporting the news.
There's nothing more conventional than using sex in advertising to draw the consumer's attention - it always worked, and it always will.
Still, as you're about to discover on this container of unusual sex-themed advertising, it doesn't mean that it can't be more than unconventional with the proper creative effort - especially when the goal is to shock, create buzz and fuel controversy. And, obviously...to sell.
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